Privacy Policy

Last updated: [DATE]

1. Introduction

Western Horizon Autos ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites, use our services, or otherwise interact with us in the United States.

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

We may collect the following categories of information:

2.1 Information You Provide to Us

• Contact information (e.g., name, email address, phone number, mailing address)
• Account information (e.g., username, password)
• Vehicle-related information (e.g., vehicle identification number (VIN), make, model, year, mileage, service history)
• Financial information (e.g., partial payment details, financing preferences) when you apply for financing through our partners
• Identification information (e.g., driver’s license number or similar, where applicable for test drives or transactions)
• Communication content (e.g., messages, inquiries, feedback, reviews)

2.2 Information Collected Automatically When you visit our websites or use our online services, we may automatically collect:

• Device and usage information (e.g., IP address, browser type, operating system, referring URLs, pages viewed, links clicked, access times)
• Cookie and tracking data (e.g., web beacons, pixels, and similar technologies) to understand how you use our site and to improve your experience

2.3 Information from Third Parties We may receive information about you from:

• Financing partners, lenders, and credit bureaus (subject to applicable law and your consent, where required)
• Vehicle history and data providers
• Marketing and advertising partners
• Social media platforms, if you choose to interact with us through those platforms

3. How We Use Your Information

We use the information we collect for purposes including:

• Providing, operating, and maintaining our services
• Responding to your inquiries, requests, or customer service needs
• Facilitating vehicle sales, test drives, trade-ins, leasing, maintenance, and related services
• Assisting with financing applications through third-party providers
• Sending administrative information, such as confirmations, invoices, technical notices, and updates
• Personalizing your experience and offering products or services that may interest you
• Conducting analytics, research, and service improvement
• Protecting the security and integrity of our systems and preventing fraud or other unlawful activity
• Complying with legal obligations and enforcing our agreements

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Recognize you and your preferences when you return
• Keep you signed in (where applicable)
• Analyze site traffic and usage patterns
• Deliver and measure the effectiveness of advertisements

You can usually set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of our site may not function properly.

5. How We Share Your Information

We may share your information as follows:

5.1 Service Providers We may share information with third-party vendors and service providers who perform services on our behalf, such as:

• IT and hosting providers
• Payment processors
• Marketing, advertising, and analytics providers
• Customer support and communication platforms

5.2 Financing and Automotive Partners We may share information with:

• Lenders, financing companies, and credit bureaus, as necessary to process financing applications or related services
• Insurance companies or brokers you choose to engage
• Vehicle history or registration services, where needed

5.3 Legal and Compliance We may disclose information:

• To comply with applicable laws, regulations, or legal processes
• To respond to lawful requests from public and government authorities
• To protect the rights, property, or safety of Western Horizon Autos, our customers, or others
• To enforce our terms and policies or to prevent fraud or security issues

5.4 Business Transfers In the event of a merger, acquisition, reorganization, sale of assets, or similar business transaction, your information may be transferred as part of that transaction, subject to this Privacy Policy.

6. Your Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:

• Access: Request access to the personal information we hold about you
• Correction: Request that we correct or update inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal exceptions
• Opt-out of marketing: Opt out of receiving marketing emails by following the unsubscribe instructions in those emails or contacting us directly

To exercise any rights available to you, please contact us using the information in the "Contact Us" section below. We may need to verify your identity before fulfilling your request.

7. Data Security

We use reasonable physical, technical, and administrative safeguards to protect the information we collect and maintain. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as necessary to:

• Provide services and complete transactions
• Comply with legal, accounting, or reporting obligations
• Resolve disputes and enforce our agreements

When information is no longer needed for these purposes, we will take reasonable steps to delete, anonymize, or securely store it in accordance with applicable law.

9. Children’s Privacy

Our services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it as required by law.

10. Third-Party Links and Services

Our website and services may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third parties, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party sites or services you visit.

11. Region: United States

This Privacy Policy is intended for users located in the United States. Our data practices are designed to comply with applicable U.S. federal and state laws. If you access our services from outside the United States, you do so at your own risk and are responsible for compliance with local laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of our services after any changes become effective indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise any applicable privacy rights, please contact us at:

Western Horizon Autos [Address] [City, State, ZIP] United States Email: [Email Address] Phone: [Phone Number]

Please include sufficient information to allow us to understand and respond to your request.